Custom Signs Phoenix, Arizona

Custom Signs Phoenix, Arizona

Things to consider when investing in Custom Signs:

Identify the type of traffic your custom sign is meant to attract (sidewalk traffic, downtown vehicles, or highway traffic, indoor, foot traffic . for example) and use the proper size, color, angle, lighting, and placement for maximum visibility. Many of the decisions relating to visibility are limited by your local sign ordinances; so feel free to contact one of Airpark Banner and Signs many helpful sales associates for assistance with your custom sign.
Legibility. Even if your Custom Sign is visible, if it is not able to be read by your intended audience, it has little value. Some of the things to keep in mind are the following:
1. Custom Sign Letter Size. Letters that are too small to read are commonplace in many Signs today. For a quick reference on what size letters are needed for your sign; examine the visibility chart taken from the research conducted by the University of Pennsylvania State and the United States Sign Council.
2. Custom Sign Color & Finish Contrast. Letters that blend in with their background become illegible at moderate distances. This applies to polished metal letters that may reflect a similar color as the sign background to the viewer making them unreadable; dark letters that may blend into a building brick or stone; or other letters where there is a small level of contrast between the letter color and the background. The amount and type of lighting (both artificial and natural) is important as well to overall legibility.
White/Negative Space. Simply enlarging letters does not make them more readable. Proper letter kerning (the space between letters) and leading (the space between lines of text) have almost as much to do with legibility as letter size. Maintaining a high degree of white or negative space is important to keep the letters from running together or running into other distractions around the sign

Style. Choosing the proper letter style and size determines your sign's rhythm. Rhythm also applies to your sign itself and to how it fits in with surrounding Signs.
1. Style limits. Limiting your sign to a maximum of 2 styles is important. In almost all cases, more than 2 styles typically does nothing but make it hard to read or makes it look unorganized and fragmented to your viewer. A properly laid out sign also will use only styles that compliment one another and do not cause the same type of 'fragmentation' when viewed by your potential customers.
Logos. Do you have a logo that fits well with your sign copy? Inclusion of graphical elements or a logo should complement the sign message and in most cases not overpower the entire sign. Some logos (Such as McDonald's, Coca-Cola, Harley Davidson, Budweiser, Microsoft, Google, Yahoo, etc.) are strong enough brands that virtually no text is needed for their sign-however this is not typical for most business owners who need to send some message to their intended audience.
Neighboring Custom Signs. While your sign should stand on its own; in many cases it is important to examine the Custom Signs around you and your type of building or monument to make a determination on the colors, styles or sizes of your sign. Having an exact duplicate of your neighbor's sign may not be appropriate or effective-but a sign that is harshly different may also send the wrong message for your business.
Message. Does your Custom Sign say what it needs to for your customer? The proper sign message is neither too wordy nor too concise; and can vary from sign to sign depending on what your sign is supposed to do for you. Make sure your sign has the proper emphasis on the elements of the sign that benefit you the most.
Impression. Does your Custom Sign design make a statement? Does it have attractive elements (such as a logo) represented? In many cases, the first thing your customers see about you is your sign. The impression left on them should be a positive one. A Custom Sign in poor repair or shabbily installed will send a negative message to your customer. Likewise, even a properly installed sign but with poor layout may have the same effect. All aspects of proper layout must be considered to give your potential customers a good impression.
A Quality Custom Sign Benefits Your Business.
· »By creating awareness of products, services and location.
· »By attracting new customers and serving as a reminder for repeat business.
· »By driving impulse traffic and sales.
· »By being the most effective, yet least expensive form of advertising.
· »By being effective 24 hours a day, 7 days a week.
· »By developing a business's brand image, products and services.
· »By driving sales, promotions, specials and other offers.
· »By enhancing your location regardless of the setting.
· »By helping your business function at its full economic potential.
After reviewing our helpful hints about custom signs please visit our wide range of other products and services, including:

Additional Custom Signs

Some other custom signs are custom cast plaques, custom decals, custom flags, parking lot stenciling, custom posters, sign screen printing, custom stickers, vehicle lettering, vehicle graphics, and vehicle wraps.

Airpark Banner and Signs
15001 N. Hayden Road
Scottsdale, AZ 85260
Phone: 888-991-7446
Fax: 480-991-5881
E-Mail: info@airparksign.com

Custom Signs Phoenix, Arizona