Advertising Banners

Advertising Banners

The present trend in the market is that you advertise—you sell your merchandise, if you don’t advertise you will not be able to survive in this competitive market. Thus advertising is present everywhere—the TV, newspapers, magazines, radio, billboards, wordings, etc., among which banner advertising is also one.

It is a matter of deep satisfaction that advertising has now acquired respectability deserved by it, though at many times it is resented. Advertising reflects society and society in a way shapes today’s advertising. However, few consider advertising has a limited objective—it just wants to sell. Thus it has only an economic role. Advertising banners takes to very wide audience. Hence it is called as mass communication.

Advertising banners, though contested, has spread all over the world because it works. Companies have realized that it pays to advertise and Ads create magic in the market place. Advertising banners is one of the elements of marketing mix and is paid form of mass communication that can be traced to an identified sponsor. It is in this sense that advertising is different from publicity, which is also a mass communication tool but not paid for and the sponsor is also difficult to be identified. Over the years Advertising banners have grown from being just one another element in marketing mix to a key strategic input to brand building and image creation. It has grown in size as reflected by the gross expenditure on advertising in a year, gross billings of leading Ad agencies and number of Ad agencies. The media too has expanded significantly and offers significant opportunities to the marketers.

Earlier advertising was confined to just announcements and its role did not go beyond informing. Even today, many advertising banners are created just to inform. Advertising banners communicate information about ideas, goods and services. Thus, it not only presents tangible products like TV, fridge, computers and services like insurance policies, but also promotes ideas like family planning and welfare, loss prevention, cancer detection, AIDS awareness, etc.

Advertising Banners